Sales and Marketing Policies and Procedures Manual

Sales and Marketing strategies and plans are critical for any business.  Now you can improve your customer focus using this easily editable Sales and Marketing Policies and Procedures Manual, which includes a Microsoft Word template for all of the policies, procedures and forms

What drives your organization: Sales or Marketing?

If you want to grow your revenues, it’s important to know whether your company is driven by sales or marketing efforts. Sales driven companies grow by adding more sales people, while marketing driven companies grow by adding more marketing programs.  How do you know which one – sales or marketing — drives your company?

Policies for Increasing Sales Revenue

Try adding more salespeople (resellers or distributors), assign them a sales quota, and let them loose in a territory and see if your sales grow.  If you start getting more sales, you know your company is driven by sales. If your sales fail to grow, try adding marketing activities

Focused Sales Pipeline, for example

• Expand your website
• Attend (more) trade shows or events
• Increase your public relations efforts
• Add a company blog or a periodic newsletter
• Experiment with direct mail or email marketing
• Add more keyword-focused pages to your internet marketing
• Expand your advertising or pay-per-click (PPC) program on the internet
• Host your own conference for your customers and leads; and/or
• Add new products or enter new markets

Sales and Marketing Policies for Control

You can also try increasing your overall sales and marketing effectiveness by introducing policies for more control over your sales and marketing cycle. If you’re unable to grow your sales by either adding sales people or expanding your marketing activities, it’s time for a strategic review. There are only two ways to grow your revenue — sales activities or marketing programs.  When neither of these works, it’s time to change your strategy.  Your business strategy is what drives marketing, and marketing is what drives your sales

Sales and Marketing Policies, Processes and Strategies

Sales and Marketing strategies and plans are critical for any business. Why leave them to chance?  The newly updated TC Sales and Marketing Policies and Procedures manual contains 41 prewritten procedures, 102 corresponding forms, 22 Example Job Descriptions, a sample Policy Manual, and a free Internet Marketing Guide. Over 850 pages of content cover topics such as developing strategy, adding sales people, and creating marketing activities. These prewritten and fully editable sales and marketing policies and procedures can help you quickly and effectively take control of your sales and marketing processes to achieve consistent results.  Isn’t that the sales and marketing strategy you want?

Align Sales Strategies with Marketing Tactics

Are your sales processes effective? How well do your marketing tactics work? Do your marketing and sales teams coordinate their efforts to achieve maximum results? Policies and procedures based on proven best practices can help align your sales and marketing processes to manage prospects and customers through the sales pipeline and achieve improved performance

The Process Approach to Lead Generation and Sales Closing

Using a process approach to manage sales strategies and marketing tactics, you can plan sales and marketing activities and measure results. Learn which marketing tactics generate the best leads and which strategies are effective for closing sales and achieving continual and tangible improvement. Track and manage important metrics like cost per lead and cost per sale performance.

Improve Your Sales and Marketing Process

TC Sales and Marketing Policies, Procedures, and Forms are based on thoroughly research best practices, written by experienced technical writers, and reviewed by experts in the field. In addition, it covers all the critical areas of sales and marketing such as

• Sales Calls
• Product Launch
• Sales Hiring and Sales Training
• Marketing Strategy and Tactics
• Customer Life Cycle Management
• Lead Management and Lead Qualification

The Sales and Marketing Policies and Procedures manual also includes a free Internet Marketing Guide

Fully Editable Sales and Marketing Policies and Procedures

When you purchase the Sales & Marketing Policies, Procedures and Forms, you get all the content in easily editable Microsoft Word format on CD or via download. You can edit, change, and adapt the procedures to fit your sales strategies or marketing tactics. Moreover, each printed manual comes in an attractive and convenient hardcover book for ease-of-use and accessibility

If you are ready to buy now, place your order by sending us an e-mail and one of our specialist/counselor will contact you within 24 hours. With our money-back guarantee, your purchase is risk-free!

Buy the Sales & Marketing Policy Manual Today!